Mindful First Steps

We design stylish and durable footwear for fast-growing feet. Our playful children’s shoes are made from sustainable materials and when they outgrow them, we’ll even recycle them for you.

  • Made from luxurious eco-friendly materials
  • Supports correct foot growth
  • Send back your outgrown shoes for recycling and receive £10 off your next order.

Featured In

The story so far…

We believe the best way to increase children’s awareness of the environment and help them feel empowered to drive change is through playful and fun storytelling.

So alongside our children’s footwear, we pen beautiful stories about Pip & Henry, a little girl and her dinosaur friend embarking on adventures to reduce the number of shoes ending up in landfill, befriending the bees, cleaning up dirty beaches and much, much more.

Storybooks >

About us >

“What a wonderful book with a strong message! My children and I thoroughly enjoyed reading it and discussing its meaning.”

“They (the shoes) got a lot of love and attention from both my kids and also friends who saw them and Clara is very happy wearing them, so they must be comfy which is crucial.”

“They’ve just arrived. They are so beautiful. Thank you. And how amazing is the box and game. He wore them all day and never moaned or tried to take them off and walked well. Thank you.”

“The shoes are beautiful and so many people have commented on them when we have been out. They actually fit perfectly so it’s a good job that you suggested going up a size.”

“I cannot say this enough. The books are a real hit with the kids and an amazing way to connect with your real audience. They have been read day after day (night after night) for months on end. That says it all.”

Hand-drawn prints

We believe in encouraging children’s self-expression and freedom to chase their wildest dreams. Our bespoke prints are colourful, bold and distinct, a magical adventure for little minds.

Designed by our founder Jeroo, each of our shoes exists to give your child the security and inspiration they need to take their Mindful First Steps.

Our most-loved styles

grey furry childrens booties

Booties: Furry Friend

£34 (inc. delivery/taxes)

mustard colured dinosaur paterened chelsea boots

Chelsea Boots: Mustard

£85 (inc. delivery/taxes)

tan dinosaur childrens booties

Booties: Dinosaur Delight

£34 (inc. delivery/taxes)

red dinosaur pattern sustainable shoes

Sneakers: Dinosaur

£69 (inc. delivery/taxes)

The conscious family blog

Our mission is to help children take their first steps into the world more mindfully. As part of our commitment to this, we’ll be sharing tips, tools, and inspiration to help all of us as families make conscious choices and improve the world for our children.

Why Storytime is so important.

Why Storytime is so important.

This February we are launching our ‘Love Your Sole’ campaign.  A month where we focus on more than just our beautiful footwear.  This month we are focusing on the mental, and physical well-being of our children.  We will be collaborating with various sustainable and...

5 Tips To Teach Kid’s About Endangered Animals.

5 Tips To Teach Kid’s About Endangered Animals.

When it comes to endangered animals it can be an emotional topic to bring up with small children.  We know that the thought of their favourite species on the path to extinction can be extremely upsetting. This is why have put together 5 main points to educate our...

5 Brands To Add To Your Sustainable Christmas List.

5 Brands To Add To Your Sustainable Christmas List.

It is that time of year again when we try to tick off every item on those handwritten Christmas lists.   Our kids have waited all year for this day, and as parents, nothing can beat the look on their faces when they open their favourite gift. Unfortunately, most gifts...