Mindful First Steps
We design stylish and durable footwear for fast-growing feet. Our playful children’s shoes are made from sustainable materials and when they outgrow them, we’ll even recycle them for you.
- Made from luxurious eco-friendly materials
- Supports correct foot growth
- Send back your outgrown shoes for recycling and receive £10 off your next order.
The story so far…
We believe the best way to increase children’s awareness of the environment and help them feel empowered to drive change is through playful and fun storytelling.
So alongside our children’s footwear, we pen beautiful stories about Pip & Henry, a little girl and her dinosaur friend embarking on adventures to reduce the number of shoes ending up in landfill, befriending the bees, cleaning up dirty beaches and much, much more.


Hand-drawn prints
We believe in encouraging children’s self-expression and freedom to chase their wildest dreams. Our bespoke prints are colourful, bold and distinct, a magical adventure for little minds.
Designed by our founder Jeroo, each of our shoes exists to give your child the security and inspiration they need to take their Mindful First Steps.
Our most-loved styles
The conscious family blog
Our mission is to help children take their first steps into the world more mindfully. As part of our commitment to this, we’ll be sharing tips, tools, and inspiration to help all of us as families make conscious choices and improve the world for our children.
Why Storytime is so important.
This February we are launching our ‘Love Your Sole’ campaign. A month where we focus on more than just our beautiful footwear. This month we are focusing on the mental, and physical well-being of our children. We will be collaborating with various sustainable and...
5 Tips To Teach Kid’s About Endangered Animals.
When it comes to endangered animals it can be an emotional topic to bring up with small children. We know that the thought of their favourite species on the path to extinction can be extremely upsetting. This is why have put together 5 main points to educate our...
5 Brands To Add To Your Sustainable Christmas List.
It is that time of year again when we try to tick off every item on those handwritten Christmas lists. Our kids have waited all year for this day, and as parents, nothing can beat the look on their faces when they open their favourite gift. Unfortunately, most gifts...